Bedfordshire Business School

About the Dean

Acting Executive Dean of the University of Bedfordshire Business School

Dr Gordon Mellor

Gordon's academic background is in history and philosophy. His current research is focused on the provision of Primary education in areas of social deprivation as well as the use of sport as tool in social cohesion. He is also a well published Olympic scholar. He has come into the University of Bedfordshire Business School on a temporary basis from the Faculty of Education and Sport.

It is the practice based vision of UBBS that has both impressed and captivated Gordon since he stepped into the Executive Dean's position. He is completely at home with the applied nature of the work that occurs in business education.

"Our students engage with businesses, organisations, and communities throughout their courses and the transition to the world of law, finance, human resources, marketing, or tourism, to name just a little of our portfolio, is seamless when they graduate."

A champion of the student experience, Gordon is proud to be part of the partnership between staff and students in the Business School. He observes "UBBS students are amongst the most articulate, motivated, and inspiring students that I have ever had the pleasure to work with."

Interesting facts:

Opinions on the company that may be found on the Internet, for example, at Rep Digger, affect the attitude of its current and potential customers to it. The information background around your business is a valuable source of feedback. It allows you to understand the expectations and needs of your audience better, identify temporary problems, identify strengths and weaknesses in the work of the company. Active work with reputation will help you in time to learn and eliminate problems, to react, to neutralize the negative, and, as a consequence, not to lose existing and potential customers.

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